We can gain the benefits of responsive design without affecting performance on mobile if we use certain other techniques as well. “Most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites.” - Ethan Marcotte Responsive, Mobile And Fast Let me quote Ethan Marcotte, who coined the term “responsive web design”:
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But this doesn’t mean that a single URL should always deliver the same document or that every device should download the same resources. In fact, with social sharing everywhere now, assigning one URL per document, regardless of device, is smart. I’m not saying that you should not design responsively or that you should go with an m.* subdomain. With just a basic understanding of the problem, we can minimize this loss. Not all users will wait for your website to load. Around 11% of the websites are responsive, and the number is growing every month, so now is the time to talk about this.Īccording to Guy Podjarny’s research, 72% of responsive websites deliver the same number of bytes regardless of screen size, even on slow mobile network connections. If it’s your only weapon for mobile, then a performance problem might be hindering your conversion rate. Responsive web design is great, but it’s not a silver bullet. Embracing performance from the beginning is easier. Delivering a fast, usable and compatible experience to all mobile devices has always been a challenge, and it’s no different when you are implementing a responsive technique. We need to understand that, beyond any other goal, a mobile web experience must be lightning fast.
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In this article, we’ll cover the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem.
The good news is that you can do it right. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. You resize the browser and a smile creeps over your face.
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